Shanghai Tang is a play on words that takes the English transcription of the Shanghai Bund (上海灘 – Shanghai Tan), and humorously connects the sound of the words with the name of the founder, Sir David Tang.

Inspired by the Chinese cultural icons of the 1930s Bund, an entertainment playground and a glamorous time when the city was famous for its architecture, fashion, music and commercial activities - a global hub of cultural interaction and vibrancy that lives on today.

With the yellow and pink bold stylised characters 上海灘, together with Shanghai Tang in lime green with a violet background, surrounded by five yellow stars, the signage welcomed customers with grandeur to the brand’s first store.

First opened in the iconic Pedder Building in Hong Kong, the unique concept store brought customers authentic Chinese products and bespoke tailoring.

Shanghai Tang was not merely about fashion, but a broader and more diverse lifestyle concept, with a radical and revolutionary approach to retail.

From its beginnings, the brand boldly embraced the concept of Made by Chinese, presenting itself on the world stage as the first to introduce authentic Chinese luxury to global customers and showcase a vision of a holistic, Chinese inspired, lifestyle.

Shanghai Tang stores offer a highly differentiated and vibrant retail concept that embraces the richness and cultural references of today's China.

The highly multi-sensory shopping experience is characterised by luxurious feeling fabrics, our distinctive signature scent of exotic ginger flower fragrance and the attention to detail of an Oriental sense of service.

We design through a Chinese lens and prioritise an Asian silhouette. We develop products with a focus on details and usage that complement a modern lifestyle.