Homecoming. Reunion. Desire.

A SHANGHAI TANG trilogy.

SHANGHAI TANG presents its Lunar New Year campaign, “Homecoming. Reunion. Desire.”, an opulent trilogy set in Shanghai, Hong Kong, and London.

“Homecoming. Reunion. Desire.” revels in the art of celebration and the magnetic pull of family, set against the bold energy of the coming Year of the Horse.
This collection embodies a spirit of adventure, passion, and unyielding independence. Through a tapestry of reunion, ritual, and desire, the season unfolds—a world where exquisite style is the unspoken language of affection and secret hope.

The story begins in Shanghai. Our hero glides through familiar doors, arms bearing gifts crafted by SHANGHAI TANG—a classic Tang Jacket, an artisanal Tang Foulard, both resplendent for the Year of the Horse. At the family table, laughter echoes, the clink of glasses punctuates the warmth, and the aroma of festive dishes fills the air. Yet, as he raises his glass, his gaze lingers out the window for a heartbeat—across the city’s dusk, he glimpses the silhouette of a former lover. It is the perfect paradox: the joy of reunion crowned by a private yearning, a silent promise waiting to be fulfilled.

The mood shifts to Hong Kong. Neon glimmers on rain-washed streets as she walks beside her partner toward a family feast, luminous in her gold-embroidered Tang Qipao, while he is debonair in a red jacquard Tang Shirt. Family welcomes them, mahjong tiles snap, and the city pulses with excitement. As she embraces her parents, her eyes scan the crowded room, catching a fleeting glimpse of someone familiar—a past flame lingering in the doorway. Her heart flutters between the thrill of home and the sweet danger of stolen glances. Here, affection for kin and the electricity of unspoken desire weave together with effortless style.

The journey finds its finale in London’s winter chic. A young couple weaves through storied streets toward a grand country estate, anticipation shimmering in every stolen glance, their unspoken connection igniting the frosty air. She is wrapped in a red silk-paneled cashmere Tang Cardigan—a flame against the soft grey light—while he, resplendent in his Tang Jacket, carries armfuls of gifts. Family gathers around the hearth; joy bursts in laughter and whispered tradition. Yet, even amidst the warm embrace, there is a moment as he steps into the frosty garden—his eyes searching, hopeful, for the figure of the lover he left in the city. London’s air carries both the comfort of belonging and the secret thrill of distant love.

At home, life ripples with laughter and beauty. Family ties are steadfast, yet hearts are beautifully complex. For the Year of the Horse, SHANGHAI TANG’s new collection is the subtle spark at every reunion—the silk caress, the vibrant color, the tailored line that makes a family meal feel like a cinematic event. These are the moments where style intensifies affection, and every look exchanged tells its own unforgettable story.

A free year of the Horse SHANGHAI TANG red packet will be gifted on every purchase. 
Each order will only have 1 set. 

A complimentary Year of the Horse red packet will be gifted with every purchase. Please note that each order is limited to one set (8 packets a set).