BONFIRE
2025 Autumn-Winter Collection
Ignite the evocative. Ignite irreverence. Ignite culture. Ignite joy.
A bonfire begins. Ignited with a fleeting spark. No words are needed to pierce the darkness. Elegance glows with a subtle brilliance. Light flashes from a place of quiet resolve. A growing gentle yet unwavering force of warmth and soul emerges, surrounded by joyful irreverence.
BONFIRE, SHANGHAI TANG’s 2025 Autumn-Winter collection, captures this beauty and its evocative contrasts. Flames upon the earth, warmth amidst cold, elegance with vibrance, and more.
Soft, flowing tailoring and a dynamic yet understated design language reflect the deep cultural heritage and unique spirit of SHANGHAI TANG. Intricate detailing such as Eastern-inspired collars and cuffs, finely crafted buttons and closures, and vibrant belts and silk inject movement and lightness with elegant layering. The elements employed in BONFIRE also convey a subtle yet profound understanding of the balance between innovative design and traditional aesthetics, blending cultural authenticity with modernity.
Materials used in the collection offer unparalleled versatility, blending beauty and functionality for every season and occasion. Thick and supple wools exude quiet warmth, while cashmere, as soft as the first light of dawn, embraces with unmatched comfort, all in shades of navy, burgundy, and forest green that echo the changing seasons, and handcrafted embroidery showcasing refined craftsmanship.
Every detail invites you to enjoy the warmth and passion of BONFIRE, with contrasts in perfect balance.
BONFIRE is captured through the lens of Chen Man, the artist and long-standing SHANGHAI TANG partner. With her unique perspective and artistic language, she masterfully captures the tension and serenity of each fleeting moment of the collection.
First drop launches on July 18, with new styles dropping monthly thereafter.