With International Tiger Day (29 July) upon us, Shanghai Tang is proud to announce this collaboration with global wildlife conservation organisation,
Save Wild Tigers (SWT).

From now to 31 December 2021, Shanghai Tang will donate a portion of the proceeds from sales of the brand’s tiger-themed merchandise across all of its retail and online platforms to SWT.

Photographed by Chris Brunskill for Save Wild Tigers

The Tiger is revered across cultures, with its influence in Chinese tradition spanning millennia. Encompassing the “Yang” in Yin-Yang philosophy, the tiger is said to radiate power, manifest success, and ward off evil spirits.

The Shanghai Tang and SWT campaign will feature Shanghai Tang garments featuring the Tiger, such as the Tiger embroidered Mandarin collar polo shirt, a staple for both formal and casual occasions, and mulberry silk Zodiac scarves hand-illustrated with all 12 Chinese Zodiac animals.

Join us and act

The conservation group’s ambassadors -- including actress Jaime Winstone, All Saints singer Melanie Blatt and singer-songwriter Dan Olsen -- also helped to support the campaign by modelling Shanghai Tang’s most stylish tiger apparel and spreading the word throughout their communities.

Jaime Winstone, actress

All Saints, girl group

Dan Olsen, singer-songwriter