A traditional Chinese marriage follows the principle of “three letters and six etiquettes”: the letters being for betrothal, gifts, and the wedding, while the etiquettes are proposing, birthday matching, presenting betrothal and wedding gifts, picking an auspicious wedding date, and the wedding ceremony itself. Designing gifts and gowns for wedding ceremonies are art forms in themselves, and the most elegant nuptials draw on all the best cultural traditions while adding a playful contemporary flair. Tradition blended with innovation is at the core of Shanghai Tang’s DNA, representing its marriage to Chinese culture.