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| At the dawn of the 21st century, all the world´s eyes are riveted on China as the ancient nation embarks on a path of unrivalled economic growth, unmatched modernization and phenomenal projects on a world-beating scale. |
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| While the entire West hurls itself towards China, anxious that it will miss the consumerist train as it finally pulls out of the platform, Shanghai Tang departs on a road leading the world towards a new design movement. Like all the major international brands, Shanghai Tang has flagship boutiques in the shopping capitals of the world. However, its message is unique and remarkable: Shanghai Tang creates luxurious, modern Chinese chic with themes deeply rooted in ancient and authentic Chinese culture, from calligraphy to The Silk Road to Chinese contemporary art. |
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| At its inception in 1994, Shanghai Tang´s Hong Kong boutique attracted over one million visitors. By the year 2000, store visits had surpassed four million. An Imperial Tailoring Service staffed by Shanghainese tailors offered a made-to-measure clothing service in the finest tradition of old-fashioned tailoring, with painstaking attention to detail, craftsmanship, luxurious fabrics and fit. |
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| Today, Shanghai Tang is the only Chinese luxury brand: the apogee of the Chinese Art of Living and Chinese Creativity. The product offer includes a full range of clothing for men, women and children, plus home furnishings, accessories and gifts. Shanghai Tang´s products are renowned for combining traditional Chinese design and motifs with tongue-in-cheek humor and a contemporary sensibility. |
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| The design mission is to revitalize Chinese innovation by interweaving it with the dynamism of the 21st century, producing a vibrant and witty take on the fusion concept. |
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| Shanghai Tang´s global network of boutiques includes Shanghai, New York, Paris, London, Hong Kong and Singapore, to name a few, offering discerning shoppers a big taste of the Shanghai Tang experience and lifestyle. The one-of-kind shopping experience at Shanghai Tang will entice all five senses and bring pleasure and most importantly, a sense of spontaneity to luxury shopping. |
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