Hong Kong, April 17, 2007: Shanghai Tang, the leading arbiter of modern Chinese chic, inaugurated the Mandarin Collar Society.

"REORIENT YOUR SELF"
Instead of the traditional necktie, the Mandarin Collar Society champions the modern, chic alternative of the mandarin collar. Shanghai Tang Executive Chairman, Raphael le Masne de Chermont, said, "It is a club with the goal to promote an elegant Chinese-inspired style for men. It's an alternative that allows you to reorient yourself, to be stylish while being yourself."
Contact mcs@shanghaitang.com

THE WORLD 'S LEADING MEN UNITED FOR ONE MISSION
The timely, compelling and slightly cheeky initiative unites men who are shaping the world in diverse fields, such as sports, business, politics and the arts. To spearhead the effort, Shanghai Tang has appointed MCS Ambassadors, including British sprint champion Linford Christie, Michelin star chef Pierre Gagnaire, world renowned pianist Lang Lang, Gavin Newsom mayor of San Francisco among others.

A SYMBOL OF PRESTIGE
To begin, Shanghai Tang will invite 88 members only (eight ambassadors and 80 founding members).
These founding members will be granted exclusive access to made-to-measure products.
To ensure impeccable follow-up service, there will be Mandarin Collar Society service counters at Shanghai Tang flagships in Hong Kong, New York, London and Singapore.

A CULTURAL REVOLUTION WORLDWIDE
The Mandarin Collar Society Manifesto highlights some of the many reasons to abolish the necktie.