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The Rite of the Phoenix

Spring/Summer 2012 Campaign

Spring/Summer 2012:Shanghai Tang presents The Rite Of The Phoenix, an inspiring tale of re-birth.  This new campaign marks the second creative collaboration between Shanghai Tang and renowned photographer Chen Man with famous celebrities Lin Chiling and Hu Bing.

Through a series of powerful, evocative images, the Spring/Summer 2012 campaign captures the undying spirit, charm, and economic might of China, a culture that constantly re-invents itself with captivating results.